|Bedrijfsnaam ||Fair Phone |
|KvK Nummer ||55901964 |
|Website ||www.fairphone.com |
|Beschrijving onderneming ||Fairphone is a movement for fairer electronics. By creating a phone, we’re opening up the supply chain, building new relationships between people and their products and starting conversations about what is truly fair. We’re making a positive impact in four key areas (mining, design, manufacturing and life cycle) while expanding the market for products that put ethical values first. Together with our community, we’re changing the way products are made. |
|Naam innovatie ||Fairphone |
|Beschrijving innovatie || We developed the Fairphone to help us tell a much bigger story. Our phone serves to uncover production systems, address challenging problems and stimulate discussions about what is truly fair.
We are tackling the supply chain issues by focussing on four core areas: Mining, Design, Manufacturing and Life Cycle. We realize that we can’t create change overnight, so we’re working to achieve our ambitions step-by-step by developing various projects in each of these areas.
We want to source materials that support local economies, not armed militias. We’re starting with conflict-free minerals from the DR Congo.
We’re focusing on longevity and repairability to extend the phone’s usable life and give buyers more control over their products.
Factory workers deserve safe conditions, fair wages and worker representation. We’re working closely with manufacturers that want to invest in employee wellbeing.
We’re addressing the full lifespan of mobile phones, including use, reuse and safe recycling.
To learn more about the steps we have taken and our impact projects, please read our roadmap (http://www.fairphone.com/roadmap/).
|Website innovatie || |
|Noodzaak en belang van deze innovatie || Fairphone is a social enterprise which means that sustainability of social mission is as important as sustainability of income. We raise funds through the sales of the phone and reinvest profits in social innovation in electronics supply chain. Our aim has been to retain independence in order to drive our social mission through all our core activities. This is why we used crowdfunding and later pre-orders model to pre-finance the (capital intensive) development, production and shipping of the phones to customers.
Our month-long crowdfunding (https://vimeo.com/66409578) period officially began on our website in May 2013, where we had four weeks to sell 5,000 Fairphones in order to fund phone production. Within three weeks, our goal was already reached, and by the end of our crowdfunding period 10,186 pre-ordered the Fairphone. Over the following six months, a total of 25,000 phones were sold. Fairphone sold out of its first batch, even before the first phone had been produced. This allowed the company to remain independent and showed that consumers could actively be part of the change.
In May 2014 Fairphone started pre-orders of the second batch of 35,000 first edition Fairphone that was sold out in February 2015. In total, the company has sold 60,000 Fairphones by now. At the moment the company is in the final development phase for the second edition Fairphone. 40,000 people signed up on the company website since February 2015 to show their interest to buy the new Fairphone.
Selling a phone in a pre-order model supports not only our independence, but brings the customer closer to understanding the value chain behind electronics while they follow the steps required to develop, produce, ship and afterwards service their phone. By making our customers part of the brand, we intend to create a movement and show there is a market for ethically produced electronics. |
|In welke mate is de innovatie nieuw en origineel || Today most companies are addressing sustainability in one way or another, but it is often an ‘add-on’ to current business practices. Besides a few corporate social responsibility initiatives, it is mostly ‘business as usual’. Within large corporations, sustainability is often merely understood in terms of money. For example, decreasing energy consumption can be understood internally as a way to cut costs and improve branding while also reducing their environmental impact. Sustainability is frequently connected to the marketing department, which promotes products (not company practices) as ‘green’ or ‘eco-conscious’, making it difficult for consumers to distinguish between real, lasting changes in practices and efforts that simply support sales targets.
Fairphone puts social and environmental values at the core of business and works to create a competition not on technology but on fairness. By educating consumers about what’s behind their phones, we want to create more demand for ethical products and by this motivate the entire industry to act more responsibly. |